About me
Hi, I’m Beatriz Barriga
I’m a versatile professional who’s been on the ground
With hands-on experience in field marketing, brand management and strategic communication, I bring both a global vision and real execution.
I know what happens in the office, at the point of sale and on the event floor — and I know how to turn it into business impact.
Used to working with high-level stakeholders —CEOs, mid & top management— I adapt my approach and communication style to each audience, ensuring alignment, agility and trust from day one.
And yes, I also bring strong academic credentials to back it up
Specialization in Corporate Communications – Universidad Complutense de Madrid (2007)
Bachelor’s Degree in Advertising & PR – Universidad de Navarra (2004)
Erasmus Scholarship in the UK – Solent University Certificate (2003)
Aptis C1 English Certificate – British Council (2024)
Experience and training to boost your business
With over 20 years of experience in international companies such as Value Retail (La Roca Village & Las Rozas Village), Qlik, Trust, and Havas Life.
Since 2024, I’ve been working as a freelance consultant, successfully leading and executing marketing and communication strategies for high-growth startups like Women in Retail (WiR), Retail Masters Summit and GameChangers — as well as renowned companies like Havas Market Spain
